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Beauty Made in Italy program holds panel event in New York City on March 1.
March 4, 2023
By: Christine Esposito
The Italian Trade Commission’s ‘Beauty Made In Italy’ program hosted an in-person panel discussion on March 1 at the Italian trade Commission in New York City. The event focused on the next generation of Italian beauty, spotlighting emerging Gen Z and Millennial Italian brand founders who shared their inspirations and future visions. Panelists included Chiara Cascella, founder and CEO of EspressOh; Gian Antonio Pisterzi, founder and CEO of Pisterzi Italian Grooming Art; and Giuditta Rossetti, founder and CEO of Acqualaï, a sun protection brand. Topics discussed included startup culture in the beauty world, how to target Gen Z and millennials, sustainability, saving the planet and the choices these next generation founders are making to shape the future of Italian beauty. Antonino Laspina, trade commissioner and executive director for the USA, Italian Trade Commission, welcomed the audience and highlighted the new beauty brands coming out of Italy. Avril Graham, executive editor and TV producer, served as moderator. The Beauty Made in Italy program was launched by the Italian Trade Agency, a division of the Italian Government, to promote the awareness, availability and excellence of Italian beauty brands and products to the US market and consumer. Here is a video from a program event held in 2019.
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